MARKETING RESEARCH SERVICES

Edunet focuses on customized research services to serve specific needs of our clients. We use quantitative, qualitative, business modelling and mixed methodology to collect the root-cause problem and used our in-house development tools for analysis and deliver create and practical solution to client.

Types of customized research includes target validity, opportunity identification and demand assessment, product and service concept development and assessment, conjoint analysis for product component assessments, product launch study and planning, mystery shopper, pricing and promotional pricing study, sale measurement, marketing communication study, brand audit, attitude and perception study, feasibility study, satisfaction study, product knowledge, image re-perception and others.

OUR RECENT MARKETING RESEARCH SERVICES

OUR PROCESS

Our process starts from the ground understanding about the business and the research phenomenon. When the research questions have been proposed, our professionals are gathered to identify the true cause of problem before proposing the research objectives, methodologies, working process before kick off the study and delivery the findings.

OUR TOOLS

INSIGHTBRIDGE is a set of research tools developed internally to helps our professional to analyses in-depth on qualitative and quantitative data, which allows us to understand the research phenomenon, identify opportunity, clarify views and attitudes, specify key factors and suggest the best practical solution for customized information and solution needed.

EXPERT OPINION is a qualitative tool that allows us to understand the content of study in-depth through the views of experts in a particular setting or context.

QUANTIFIER is a quantitative tool that is used to confirm and dis-confirm opinions and facts of the research setting from the prospect targets or public views. It is a useful tool for solving the decision problem via compare and contrast views of different groups, identify relationship between factors or predicting the phenomenon. A recent development of our profession under this tool is the financial feasibility, economic feasibility and social feasibility for a business, product or project investment.

MEDIA SQUEEZER is a tool to identify change in the social setting, particularly the demand, behaviour, lifestyle and attitude of the prospect target or public towards trendy or existing product via media by means of media content analysis.

EYES STORY is an observation tool that gather information via observation on changes in the setting and explain the cultural phenomenon based on the eyes of observers in the studying contents. The finding is based on ethnographic observation and explanation in nature.

CONTEXT BLENDER is the participative action research where the researchers are involved in the research context and work on identify problem, planning on solution and became the change agent to deliver change. The acting for improvement and productivity and documenting of process and outcome are aims of this tool.

COMPONENT LABORATORY is a tool that identify relationship of factors or components. It is useful for developing a product or construct of product’, process’ or people’s properties or qualifications. Thus, the deliveries are relative important of factors or components that meet the demand of prospect client or public.